We lead concept design for Domino's Pizza Group UK, exploring new store and design concepts to shape and expand the business.
Our core brand design concept was adopted nationally since 2013 for new store openings and refits in all stores. Sine this date we have been part of the new store opening programme, opening between 30-40 stores per annum, nationally.
AEW was selected for their real understanding of our brief and later, the business. AEW was tested at different stages of the process and really came through for us.Clive Baldwin Head of Design and Build, Domino's
We have continued to develop the concept adding dine in seating and testing large and small store formats. We manage and host online brand and shopfit manuals for the DPG UK wide system.
From the initial introduction, Domino's knew that we spoke their language. Our experience in the food retail sector allows us to understand operational challenges and customer expectation, balancing both into functional design solutions with great customer experience.Eamon O'Hara Associate Director, AEW Architects