Sale West Masterplan


Collaborating with the community and stakeholders to regenerate a 1960's estate.

We have supported the client within a stakeholder management plan to produce an innovative, inclusive and sustainable masterplan for the future of circa 1,400 homes within the Sale West neighbourhood. By engaging with the community throughout summer and autumn 2019, we gathered valuable information on what was good about the estate and what didn’t work well. The focus was not just on new homes but also on streets and spaces, security, landscaping, connections and how people got around the estate.

We engaged extensively with different audiences within the community via inclusive;-

  • Confidence building sessions
  • Community design workshops
  • One to one Surgeries - listening to customer needs & concerns.

Digitising the process - by utilising our advanced digital capabilities we were able to communicate the current issues and proposals via 3D modelling and virtual reality. This included QR coding linked to digital content that was strategically positioned around the estate, which allowed us to reach a wider audience and provide a better understanding of the proposals.

We are currently working on Phase 1 of the clients strategic plan to transform the estate for its customers and the wider community. The planning application will be submitted this month.

We are committed to providing great homes, in good neighbourhoods, and this major regeneration programme will help us to achieve this.

Sasha Deepwell Chief Executive of Irwell Valley Homes